The secret sauce behind net zero events

The secret sauce behind cost-effective net zero events | Circular Unity

If making your event net zero is costing you loads of money and time, it’s because nobody has ever given you the right solutions to hit that goal. Spoiler: We don’t mean the standard tips you’ll find in millions of articles when googling “how to make an event net zero”. Choosing an energy-efficient venue powered by renewables, using sustainable packaging, etc. We bet you know them all by heart. Sure, it’s all good stuff but to achieve that net zero you must bring the sustainability of your events to the next level. And that’s what this post is all about. 

Understanding the carbon footprint of your events

Let’s start from the king of the carbon-made castle: Data. As explained in a previous post, gathering reliable and accurate information on the carbon footprint of your events is the only way to escape the financial dangers of greenwashing. Yet, this is easier said than done. That’s why it’s worth clarifying the types of carbon emissions you’ll have to deal with:

  • Direct or scope 1 emissions: These are the easy bits. In fact, as the name suggests, you have direct control on them. Take a gas boiler heating up your event venue, for example. 
  • Indirect or scope 2 emissions: Here you lose your influence to some extent. A typical example is electricity, as your venue will purchase it from an external supplier. Having said that, you can still advocate for a 100% renewable energy provider.
  • Indirect or scope 3 emissions: That’s where headaches start. And we’re not talking about ridiculously loud trap music. These are the greenhouse gases (GHG) produced by your suppliers. Think of the energy consumed when making food & drink provided at your event. Unless you engage with your caterer, you’ll never find that out. This category also includes the carbon-spitting elephant in your meeting room: Attendees travelling to and from the event. Just to give you an idea, according to The Show Must Go On report, travel accounts for 80% of festivals’ environmental impact. Whether you’re aiming for a net zero festival, conference or other type of event, you must factor that in. For instance, you can run a survey to ask your attendees for their miles travelled and mode of transport.

An all-in-1 solution for events sustainability

That’s a lot of carbon to take on. But don’t feel ‘Under Pressure’. We’re here to help. Obviously, a sophisticated measurement of your carbon footprint is the first step to achieve net zero carbon events. However, data collection is often time-consuming as you may have to liaise with multiple stakeholders. But Circular Unity has come up with a smarter way to do it: impactALL. Connecting to on-site IoT sensors, our tool will automatically acquire the data (e.g., waste production, electricity consumption, etc.) you need to calculate your scope 1 and 2 emissions. Relying on this streamlined carbon data flow, sustainability reporting becomes faster and hassle-free. As a bonus, event organisers will identify any resource-intensive hot spots, thus minimising financial losses.

On top of that, in line with the science-based target initiative (SBTi) criteria and recommendations, our comprehensive solution will let you measure all scope 3 emissions categories, including freights, food & beverage, travel, etc. But our tool goes beyond that. Leveraging our APIs, you’ll be able to send a form to your suppliers to gather granular information on purchasing and freight. Which is vital for carbon accounting, as you’ll need a detailed breakdown rather than just what’s reported on invoices. Plus, by linking to your suppliers purchasing software, you’ll directly access to further transactions details (e.g., materials purchased, cost, transportation used for delivery, etc.). 

More supply chain data translates into a greenwashing-proof scope 3 emissions reporting. Besides future-proofing your business against upcoming regulations, this will uplift your bottom line. Ever heard about the CDP score? This is basically a climate change mitigation ranking, and reporting scope 3 emissions is one of the top factors raising your marks. But why should you get scored in the first place? Let’s speak numbers again. Recently, investors managing over $130 trillion in assets put pressure on companies to disclose environmental data to CDP. With us, you can grab a slice of that sustainable finance pie.

So, why should you choose us? 

There’s plenty of number-crunching tools out there you can invest in. However, none of them will tell you much about what to make out of those figures. In other words, or numbers if you like, your return-on-investment will be pretty much 0. You do the maths. Instead, you could zero in a number 1 tool providing you with everything you need in terms of environmental sustainability assistance in event planning, management, execution and post-evaluation. For example, impactALL will enlighten you with actionable intel on how to reduce your events’ carbon emissions. In addition, we embrace a continuous improvement approach. In fact, once you’ve put in place our carbon reduction recommendations, you can use our integrated dashboard to monitor their impact over time. This will let you plan ahead and supercharge the sustainability of your future events.


More meaningful numbers and smarter decarbonisation insights are the key ingredients of profitable net zero events. If you made it here, you’ve now found out about the secret sauce for cooking these up. Just give us a call today to have a taste of our impactALL.

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The secret sauce behind cost-effective net zero events | Circular Unity

The secret sauce behind net zero events

If making your event net zero is costing you loads of money and time, it’s because nobody has ever given you the right solutions to

Circular Unity empowers decision-makers from the Entertainment, Events and Hospitality sectors wih smart technology to become net-zero.
impactALL make easy, automated and accurate sustainability assessment, using the most recognized methodologies and frameworks, and using data to help your organization to decarbonization.

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